Black Feather Ink


1. Logo and Merch
2 .Aftercare Sheet
3. Social Media Post
For this project, I created a brand identity for a fictional tattoo shop. I envisioned this project as creating a brand for if I ever owned a tattoo shop in the future


Logo


For the logo I decided to go with a more minimalist approach and went with a feather silhouette and then towards the end of the feather the tip changes to a tattoo gun tip to mimic the idea of a quill and ink.


Merch


I decided to create some merch ideas even tho most tattoo shops sell merch. I decide to make a shirt and beanie, for the beanie design I decided to go with just a simple design with a white version of the logo on a black beanie. For the shirt however I decided to use a more detailed and colored version of the feahter silhouette. I decided to put a black damask pattern behind it to try it give it that sort of gothic style.
For businnes cards I decided to make them realtively simple with just the logo on one side just plain black and white and then the contact information on the other side.

Aftercare Sheet


I made an aftercare sheet that was stylized for the brand to give it more personality and would be handed out to people getting there first tattoo so they know how to take care of it.

Social Media Post


So far I have only made one social media post idea for the fictional tattoo shop. I made a simple animation of the letters of the logo getting outlined and then the feather part of the logo slams down into position and then once in position it makes the outlines of the letters fill in.

Contact Me
Email: renegade011402@gmail.com
Instagram: @dillonjohnston0814
LinkedIn: https://www.linkedin.com/in/dillon-johnston-966a8930b/
About this WebsiteConsectetur 02026